Eliana Tomaz

Vitra @ Milan Fair 2010.

Eliana TomazComment
Vitra will always have a special space in my heart. It was the first manufacture that invaded my heart and taught me the importance of design in our lives, good design!

I remember the first time I saw one of their chairs, the Panton designed by Verner Panton, was in a James Bond Movie. I was very young at the time and I would watch these movies just to dream about being in those super chic & dynamic spaces, dreaming that one day I would live in spaces like that as well as design super chic interiors. Of course at the time we didn’t have internet to Google the image, but a few years later I came across to its manufacturer name – VITRA!

But back to Vitra’s stand in the Milan fair – once again they surprised me for its display simplicity. Instead of having their products as if you see them in a museum or gallery, they recreated home environments. I believe everyone who came across to that stand wished to grab everything and take it home. Each space was within a white cube (like a gallery) but so meticulously displayed it looked like someone was about to arrive, seat down, serve a glass of wine and relax for a moment. Beautiful. Just beautiful.

For seconds the concept reminded me Tracy Emins’ “My Bed” installation, though with a more aesthetic approach, if you know what I mean.

Quite masculine space, but with so many men living on their own, I'm sure many got inspired.

I could buy every single product by them and I’m sure I would never get tired of it. Plus it’s an investment, and we all know it.

Click here to know more about the stand.

Apologies for my shots quality. I didn't have my camera with me. Had to shoot it with my iPhone.