Eliana Tomaz

Talks Worth Spreading | 2.

Eliana TomazComment
Jacek Utko Designs To Save Newspapers.
In his work, he's proved that good design can help readers reconnect with newspapers. A former architect, Utko took on the job of redesigning several newspapers in former Soviet Bloc nations, starting from basic principles. He worked closely with newspaper executives to figure out the business goals of their papers, and then radically reformatted the product to fit those goals. (And he wasn't afraid to break a few grids in the process.)

Text from TED Ideas Worth Spreading.